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A proposed ad touting medical marijuana won’t be seen during the CBS Super Bowl broadcast

A proposed ad touting medical marijuana won’t be seen during the CBS Super Bowl broadcast

Postby smix » Thu Jan 24, 2019 6:52 pm

A proposed ad touting medical marijuana won’t be seen during the CBS Super Bowl broadcast
The Washington Post

URL: https://www.washingtonpost.com/sports/2 ... broadcast/
Category: Busines
Published: January 23, 2019

Description: CBS has rejected a proposed 30-second Super Bowl LIII ad touting the benefits of medical marijuana, according to Acreage Holdings, the U.S. -based cannabis firm that recently added former House speaker John A. Boehner to its board of directors. The ad, according to Acreage President George Allen, would have advocated medical marijuana’s potential to alleviate pain and would not have promoted Acreage products. “We’re disappointed by the news but somewhat unsurprised,” Allen told CNN Business. “Still, we developed the ad in the spirit of a public service announcement. We feel it’s our responsibility to advocate on behalf of our patients.” Although many states have legalized recreational and medicinal use of marijuana, it remains illegal federally and is banned by the NFL. Given the patchwork of state laws governing marijuana’s use, there are restrictions on how it can be advertised that have prevented national TV campaigns. Under CBS’s broadcast standards, for instance, the network does not currently accept cannabis-related advertising on any of its programming. Acreage, according to a Bloomberg report, was calling its spot “a ‘call to political action” rather than a pitch for its brand in an effort to circumvent such restrictions. The company plans to show a 60-second version of the ad on its website. It also has promoted its declined ad, prompting a wave of headlines on Tuesday. A 30-second spot in the Feb. 3 game between the New England Patriots and Los Angeles Rams costs a little over $5 million, a significant buy but one that will reach what is annually the year’s most watched broadcast. Boehner is among the investors in Acreage, which is valued at around $2.8 billion. Athletes from several leagues, including the NFL, have increasingly advocated for the approval of medical marijuana to alleviate the aches and pains of playing contact sports. Recently retired tight end Martellus Bennett recently estimated that a majority of NFL players use marijuana, while retired defensive lineman Shaun Smith said use is widespread in the league, from captains to quarterbacks, from coaches to personnel employees. And players have been increasingly willing to charge the NFL with hypocrisy for its other marketing partnerships. “Keep pumping the booze ads, guys,” Eagles defensive lineman Chris Long sarcastically tweeted Tuesday, after news outlets began covering the Acreage announcement. NFL Commissioner Roger Goodell has said that he opposes the use of marijuana recreationally but is willing to listen to the league’s medical advisers on the potential value of medicinal marijuana. Any change in the NFL’s rules would have to be negotiated with the NFL Players Association as part of the collective bargaining agreement.
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CBS rejects Super Bowl ad on benefits of medical marijuana

Postby smix » Thu Jan 24, 2019 7:00 pm

CBS rejects Super Bowl ad on benefits of medical marijuana
USA Today

URL: https://www.usatoday.com/story/sports/A ... 639175002/
Category: Business
Published: January 22, 2019

Description: CBS rejected a Super Bowl ad that makes a case for medical marijuana. Acreage Holdings, which is in the cannabis cultivation, processing and dispensing business, said it produced a 60-second ad that shows three people suffering from varying health issues who say their lives were made better by use of medical marijuana. Acreage said its ad agency sent storyboards for the ad to the network and received a return email that said: “CBS will not be accepting any ads for medical marijuana at this time.” A CBS spokesperson told USA TODAY Sports that under CBS broadcast standards it does not currently accept cannabis-related advertising. “We’re not particularly surprised that CBS and/or the NFL rejected the content,” Acreage president George Allen said. “And that is actually less a statement about them and more we think a statement about where we stand right now in this country.” Allen said the issue is that 30 states and the District of Columbia allow varying forms of marijuana use while the federal government classifies marijuana as a Schedule I drug under the Controlled Substances Act. “One of the hardest parts about this business is the ambiguity that we operate within,” Allen said. “We do the best we can to navigate a complex fabric of state and federal policy, much of which conflicts.” Allen said the company had not decided whether to run its 60-second ad or a 30-second version when it learned that CBS would not accept any ads for medical marijuana. CBS is charging an average of $5.2 million for a 30-second ad in this year's game between the Los Angeles Rams and New England Patriots on Feb. 3. “It’s a public service announcement really more than it is an advertisement,” said Harris Damashek, Acreage’s chief marketing officer. “We’re not marketing any of our products or retail in this spot.” An unfinished version of the 60-second ad introduces a Colorado boy who suffers from Dravet syndrome; his mother says her son would have dozens to hundreds of seizures a day and medical marijuana saved his life. A Buffalo man says he was on opioids for 15 years after three back surgeries and that medical marijuana gave him his life back. An Oakland man who lost part of his leg in military service says his pain was unbearable until medical marijuana. “The time is now,” say words on the screen near the end of the ad. Then the screen shifts and viewers are asked to call on their representatives in the U.S. House and Senate to advocate for change. Fine print at the bottom says the testimonials in the ad come from the experiences of the individuals and have not been evaluated by the FDA. The fine print also says marijuana is a Schedule I controlled substance and medical use has not been approved in some states. “Look, from my third-grade government class, we live in a representative democracy,” Allen said. “In theory, our elected officials are supposed to support legislative action that is in keeping with the will of the people.” Acreage expects to post the ad online at some point so people can see it, even if they can’t see it on the Super Bowl. “It’s not quite ready yet,” Damashek said, “but we anticipate and look forward to getting the message out far and wide.”
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